At this field shoot, we had limited time and access; we weren’t even allowed to shoot our staff inside of the demo. Additionally, our editorial expert was a writer who wasn’t used to talking to the camera. Instead of trying to force him into being a┬áhost, I set this up as an interview, letting me quickly draw out his personality. I like this approach for many situations with staff experts. I was the producer for all steps.

  • VR demo: Staff as experts
    VR demo: Staff as experts
  • Field shoot: Satellite Internet
    Field shoot: Satellite Internet
  • Printing in 3D
    Printing in 3D
  • PCWorld review: Alfa Romeo 4C
    PCWorld review: Alfa Romeo 4C
  • Macworld/iWorld tradeshow
    Macworld/iWorld tradeshow
  • Home Field Advantage
    Home Field Advantage
  • Wireless-Carrier Testing
    Wireless-Carrier Testing
  • Parking Apps
    Parking Apps
  • IDG Editorial Brand Introduction
    IDG Editorial Brand Introduction
  • Macworld Thunderbolt Tricks
    Macworld Thunderbolt Tricks
  • Acura Lane Assistant
    Acura Lane Assistant
  • Studio shoot: Basketball demo
    Studio shoot: Basketball demo
  • Sphero 2.0 Review
    Sphero 2.0 Review
  • PCWorld series: Hardcore Hardware
    PCWorld series: Hardcore Hardware
  • CES Field Reports
    CES Field Reports
  • Razer R&D Visit
    Razer R&D Visit
  • TechHive Launch Video
    TechHive Launch Video
  • Launch Launch

About the author

  • Macworld/iWorld tradeshow
    Macworld/iWorld tradeshow
  • Neustar pre-roll series
    Neustar pre-roll series
  • Founder profiles: Rocketspace
    Founder profiles: Rocketspace
  • Founder profiles: Zoom
    Founder profiles: Zoom